Collecting Personal Information Safely For Rentals

Protecting your customers’ personal data is no longer optional—it’s essential.

With data breaches, lawsuits, and high-profile privacy failures making headlines across the globe, rental businesses must take a hard look at how they collect and store personally identifiable information (PII), especially sensitive documents like driver's licenses, passports, and IDs.

The Hidden Risk in Traditional Rental Systems

Most legacy rental systems, whether online or in-person, were never designed to collect & store PII, and unfortunately, many rental operators use those fields to store critical PII such as:

• Driver’s license numbers
• Passport details
• Credit card snapshots
• Personal address and contact information

The problem? These systems typically lack basic security measures, and certainly don't include extra security fallbacks like audit logs and more. That means a single compromised admin password could expose thousands of customer records, leaving your customers vulnerable to identity theft and your business exposed to legal and financial risk.

One weak password could be all it takes to leak 25,000+ customer identities.

But Don’t We Need That Data?

Yes, verifying a customer’s identity is a critical step in reducing fraud, preventing theft, and meeting insurance requirements. And for contactless or self-service rental businesses, it’s even more essential to verify who is picking up your equipment.

However, storing this data yourself inside a traditional CRM or rental tool is not the answer, and It dramatically increases your liability and your attack surface.

A Smarter Way Without the Risk

At Booqyy, we’ve built a secure alternative to traditional PII collection practices. Rather than stuffing sensitive data into your CRM, we separate identity verification from daily rental operations by using trusted, compliant third-party services.

Here’s how we do it:

• Secure Verification at Checkout:
  Customers complete a secure identity verification process using trusted providers like Stripe Identity, which is PCI-certified and designed specifically to handle sensitive documents.
• Minimal PII Footprint in Booqyy:
  Instead of saving documents or license photos in your rental system, Booqyy only stores what’s required to operate, keeping your records lean and secure.
• Verified Accuracy:
  Stripe Identity ensures the data collected is accurate and legitimate, no more “Driver’s License: 00000” entries.
• Multi-Layer Security:
  All documents are stored in Stripe’s secure infrastructure, protected with 2FA and a full audit trail. You get visibility into every access event and peace of mind that your data isn't being viewed inappropriately, either by outsiders or internal staff.
• Manual Backup Options:
  Need to override or verify manually? You can still mark a customer as “verified” and input details in a controlled and encrypted environment, all within one platform.
• Need A Customers Details:
  We automatically link into stripe identity to allow you to access these details after verifying yourself again and logging the details you've accessed.

Why It Matters

• Protect your customers from identity theft and fraud
• Protect your business from lawsuits, fines, and reputational damage
• Streamline your operations with more accurate, compliant identity checks
• Future-proof your rental process for contactless, secure workflows

Ready to Upgrade Your Data Security?

If you’re collecting PII in a spreadsheet, a custom CRM field, or a rental system with no real security—now’s the time to change.

Let Booqyy help you secure your rentals and your customer trust.
Get in touch, we’d love to show you how it works.

Happy Hiring,
— The Booqyy Team

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